slumdog millionaire U.K theatrical trailer

u.s.p- the unique selling point is a key feature to attracting the audience, the trailer shows aspects of finding love that was once lost, this could attract audience because a lot of people love a story about love and passion and being reunited with the one they love. when movies are related to similar situations of those in the audience, one unique selling point could be the director, most films at the beginning usually highlight who the director is and once the audience are familiar that a particular director that has great success in film making is involved with that film it will encourage them to watch the film. Another unique selling point could be the story line and how it attracts different age groups and different genders, the table below shows a difference between the amount of men and women that actually had an interest to watch the film, the chart showed more women than men went to watch the film, this could be because men are more interested in comedies and action films rather than watching a romance film, whereas women vary their choice of genres.

Elements of the genre and how it's highlighted- The genre is highlighted mainly by showing the clips of the film, by seeing at least a two minute clip it gives the audience an idea of what the film is going to be about, Also the way certain characters react in the film can highlight the genre, For example; a group of characters that are always upbeat and happy could show the film to be a comedy or even an action movie.